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DTSTART:20260521T153000Z
DTEND:20260521T163000Z
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SUMMARY:Marketing & Customer Value [Session 2 in The CEO Mindset Series—Every Third Thursday]
DESCRIPTION:Marketing That Moves the Needle: Creating Real Customer Value\n\nMarketing isn't just promotion it's how your business creates\, communicates\, and delivers value. This session will help you rethink your approach to marketing so you can attract the right customers and keep them coming back.\n\n\n\nWe'll break down the essentials of the 4 Ps Product\, Price\, Place\, and Promotion and show how they work together to position your business for success. You'll also explore customer lifetime value and segmentation\, helping you focus your efforts where they matter most. Plus\, we'll dive into branding and storytelling so your message connects in a way that feels authentic and memorable.\n\n\n\nIf you've ever felt like your marketing isn't landing the way it should\, this session will give you the clarity and strategy to change that.\n\n\n\nObjective: Understand how marketing drives business growth through value creation. Topics:\n\n\n	The 4 Ps (Product\, Price\, Place\, Promotion)\n	Customer lifetime value and segmentation\n	Branding and storytelling\n\n\n  Don't just market make an impact. Register now and start building stronger connections with your customers.\n\n\n\nNext in the CEO Mindset Series:\n\nJune 18  |  Operations & Process Excellence   Register Now!\n\nJuly 16  |  Leadership & Decision Making   Register Now!
X-ALT-DESC;FMTTYPE=text/html:<p data-end="477" data-start="203"><span style="font-size:18px\;"><strong><img alt="" height="353" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1272/Image/SBDC/CEO_Series/April162026.jpg" style="width: 675px\; height: 353px\;" width="675" /><br />\n<br />\nMarketing That Moves the Needle: Creating Real Customer Value</strong></span><br />\nMarketing isn&rsquo\;t just promotion&mdash\;it&rsquo\;s how your business creates\, communicates\, and delivers value. This session will help you rethink your approach to marketing so you can attract the right customers and keep them coming back.<br />\n<br />\nWe&rsquo\;ll break down the essentials of the <strong>4 Ps&mdash\;Product\, Price\, Place\, and Promotion</strong>&mdash\;and show how they work together to position your business for success. You&rsquo\;ll also explore customer lifetime value and segmentation\, helping you focus your efforts where they matter most. Plus\, we&rsquo\;ll dive into branding and storytelling so your message connects in a way that feels authentic and memorable.<br />\n<br />\nIf you&rsquo\;ve ever felt like your marketing isn&rsquo\;t landing the way it should\, this session will give you the clarity and strategy to change that.<br />\n<br />\n<strong>Objective: </strong>Understand how marketing drives business growth through value creation. <strong>Topics:</strong></p>\n\n<ul>\n	<li data-end="477" data-start="203">The 4 Ps (Product\, Price\, Place\, Promotion)</li>\n	<li data-end="477" data-start="203">Customer lifetime value and segmentation</li>\n	<li data-end="477" data-start="203">Branding and storytelling</li>\n</ul>\n\n<p data-end="477" data-start="203">&#128073\; <strong>Don&rsquo\;t just market&mdash\;make an impact. Register now and start building stronger connections with your customers.</strong><br />\n<br />\n<strong data-end="1144" data-start="1019"><span style="font-size:18px\;"><span style="color:#A52A2A\;">Next in the CEO Mindset Series:</span></span><br />\nJune 18&nbsp\; |&nbsp\; Operations &amp\; Process Excellence &mdash\; Register Now!<br />\nJuly 16&nbsp\; |&nbsp\; Leadership &amp\; Decision Making &mdash\; Register Now!</strong></p>\n
LOCATION:Business Resource Center 1709 Hwy. 20 West McDonough\, GA 30253
UID:e.1272.30384
SEQUENCE:3
DTSTAMP:20260409T180521Z
URL:https://business.henrycounty.com/events/details/marketing-customer-value-session-2-in-the-ceo-mindset-series-every-third-thursday-30384
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