Marketing & Customer Value [Session 2 in The CEO Mindset Series—Every Third Thursday]

Marketing That Moves the Needle: Creating Real Customer Value
Marketing isn’t just promotion—it’s how your business creates, communicates, and delivers value. This session will help you rethink your approach to marketing so you can attract the right customers and keep them coming back.

We’ll break down the essentials of the 4 Ps—Product, Price, Place, and Promotion—and show how they work together to position your business for success. You’ll also explore customer lifetime value and segmentation, helping you focus your efforts where they matter most. Plus, we’ll dive into branding and storytelling so your message connects in a way that feels authentic and memorable.

If you’ve ever felt like your marketing isn’t landing the way it should, this session will give you the clarity and strategy to change that.

Objective: Understand how marketing drives business growth through value creation. Topics:

• The 4 Ps (Product, Price, Place, Promotion)
• Customer lifetime value and segmentation
• Branding and storytelling

👉 Don’t just market—make an impact. Register now and start building stronger connections with your customers.

Next in the CEO Mindset Series:
June 18  |  Operations & Process Excellence — Register Now!
July 16  |  Leadership & Decision Making — Register Now!