SBDC From Marketing to Momentum

Marketing isn’t about selling products—it’s about creating customer value people can’t ignore. This interactive course focuses on Marketing and Building Customer Value, equipping you with the tools to attract, engage, and retain the right customers. Through a high-impact 2-hour workshop featuring expert insights and roundtable discussions, you’ll explore how successful brands go beyond transactions to build lasting relationships. Learn how to apply the 4 Ps of Marketing, develop strong value propositions, and use customer segmentation to target the right audiences. Discover how branding and storytelling create emotional connections, while understanding how customer needs, satisfaction, and loyalty drive long-term growth. Whether you're refining your strategy or starting fresh, this course will help you turn marketing into a powerful engine for growth through customer value creation.